Objective Summary
To lead and manage the sales and marketing teams to achieve business growth and market expansion. This role involves strategic planning, execution of marketing campaigns, sales management, and brand development to meet organizational objectives.
Principle Duties
Strategic Planning and Leadership
- Foster a collaborative and high-performance culture within the team
- develop and implement sales and marketing strategies aligned with business goals provide leadership and direction to the sales and marketing teams;
Sales Management
- Set sales targets and monitor performance against these targets
- Oversee the sales process to ensure efficiency and effectiveness
- Identify new market opportunities and drive business development initiatives
- Manage key client relationships and negotiate high-value deals
Marketing and Brand Development
- Oversee the development and execution of marketing campaigns
- Ensure consistent brand messaging across all marketing channels
- Collaborate with the Marketing & Branding Manager to enhance brand visibility and reputation
- Conduct market research to understand customer needs; preferences; and trends.
